Truth is, there is money out there. Lot’s of it. Oodles and boodles and billions of it. But for the most part blogging brings in buttons, hard-won, much appreciated buttons, but buttons all the same, and the ones who are making more, the ones who seem to be living the dream, have either been in it for the long haul, slogging their guts out behind the scenes or have sold their souls to write a million reviews of products they don’t care about.

Because that is all there is: the only two routes to mega bucks here online: either write daily from the heart, build a community that cares what you have to say and create contents and products that fill a niche. Or don’t. Become a flashy saleswoman in a snazzy suit. Sell anything to anybody and keep your fingers crossed that the general masses will buy into you smily, glossy lies.

There are authentic, and ahem, not so authentic blogs around every corner in the blogosphere and though I travel this virtual world, far and wide daily, not for a moment do I waste time wondering how much each bloggess is earning in whatever niche she happen to be writing, because the truth is I don’t care.

I don’t care how much The Pioneer Woman is bringing in. I wish her all the success in the world.

I don’t care how much my favorite blogger is earning (though I am keeping all my fingers and toes crossed that it is lots for her and her lovely families sake).

I am not interested in how much the post woman in the little teeny post office around the corner makes annually.

Couldn’t give a damn how much my best friend makes teaching the clarinet to school kids.

I don’t know, and I don’t care because I want to be successful on my own terms: not on those set by some imaginary bloggers union. Not by channelling all my energy into keeping up with the blogging Jones’s. Nor by comparing my own, very individual efforts to those with any other woman on this planet, doing whatever she is doing, her way. Doing her own best.